Paco’s is a vibrant clothing brand that focuses on the LGBTQ+ community, emphasizing authenticity and self-expression.

The logo draws inspiration from voguing, featuring a dynamic dancer at its center to embody freedom, creativity, and empowerment.

This emblematic design reflects the brand’s identity of fluidity and versatility. The logo’s alternating form allows for diverse color combinations, making it visually appealing to a broad audience. Its flexibility in shape adaptation preserves the essence of voguing, symbolizing Paco’s belief in fashion’s power to transcend boundaries and celebrate the uniqueness of every individual.