The Hoka One One brand has recently initiated an exciting competition, inviting talented graphic designers to craft a captivating poster for an upcoming advertising campaign in the United Kingdom.

The main objective of this poster is to pique curiosity among the public. Rather than featuring conventional photographs of Hoka’s shoes, the design concept revolves around the innovative use of possessive pronouns floating within a rectangle symbolizing a store.

By adopting this unique approach, I aim to create a sense of intrigue and fascination, both for individuals already acquainted with the Hoka brand and those who have yet to discover it. The intention is to spark a desire within the audience to seek out Hoka and delve into the world of their exceptional products.